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When Doing Good Ends Badly for CEOs

October 17, 2017 4:16 PM
51 0

Social responsibility can protect executives during prosperity, endanger them when profits fall

Many corporate chieftains argue that companies shouldn’t only seek to be money-making enterprises; they should also be good corporate citizens. From Starbucks Corp. Chairman Howard Schultz to Unilever PLC Chief Executive Paul Polman, leaders variously promote efforts to reduce their company’s carbon...

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