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Apple Drops iPhone 7 (PRODUCT)RED Branding in China

March 22, 2017 11:36 AM
266 9
Apple Drops iPhone 7 (PRODUCT)RED Branding in China

Yesterday, Apple announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus, to go with its current (PRODUCT)RED line-up that Apple promotes as a way for customers to support HIV/AIDS charity (RED).

The red handset, which launches on Friday, is the first time Apple has included its flagship phone in the promotional line-up, but the PRODUCT(RED) iPhone branding does not apply across all regions.

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Comments - 9
motorazr

March 22, 2017 11:39 AM

Meh. I think the product red part was an excuse for the rest of the world; the red phone is actually trying to regain some Chinese market share, hence the bright silver apple logo on the bright red phone; reminds me of the gold and red Apple Watch on a more affordable level.

levitynyc

March 22, 2017 11:39 AM

Changing your moral policies based on the almighty dollar is American as apple pie and baseball.

HappyDude20

March 22, 2017 11:38 AM

Tim Cook sucks.

satchmo

March 22, 2017 11:38 AM

If this is the case, why sell this at all in China? Are proceeds of sales in China of this red iPhone still going to Project Red if it's not even branded as such? Proceeds aside, awareness and education is also part of the equation.

Cineplex

March 22, 2017 11:37 AM

Tim!?!? Where is your super progressive stance now? Oh that's right...can't risk upsetting the Chinese buyers by admitting AIDS exists! I'm sure their government has told them AIDS isn't real just like LGBT isn't real. Funny how Tim can drop his values at the drop of the hat for some money. I could respect the guy if he held to his guns, but no. I bet if you asked Tim about Tianamen Square while he was in China he'd echo the governments opinion of it being western propaganda made on a Hollywood set. Sad when Apple is afraid and unwilling to help people because it might affect sales. Boooooo!

cambookpro

March 22, 2017 11:37 AM

This is a bit of a shame - considering the cultural significance of red in China, it almost the Product Red branding was tacked on as an excuse for creating one. May be a bit extreme, but I can't help being cynical. If you go on the Store page on the Chinese site, the photo of the phone is the reverse of most other online stores - the front of the phone is most prominent, presumably to hide the Product Red branding on the reverse of the phone...

BeefCake 15

March 22, 2017 11:37 AM

They could make the RED as in celebrating the Chinese Communist history!

BruiserB

March 22, 2017 11:37 AM

I wonder if Apple is still making the donation to the charity on all sales of the RED device, regardless of branding.

rtomyj

March 22, 2017 11:36 AM

I wonder if the insightful people of macrumors will understand that China isn't America. That some nations are more reserved and don't openly talk about some things. That an American company doesn't ave much pull in foreign politics. That one company isn't run by one man and his morals. Orrr we can have ignorance. Yay!