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Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

January 9, 2017 11:37 PM
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Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

Apple and German company Carl Zeiss AG are working together on a pair of augmented reality smart glasses that could be announced as soon as this year, claims well-known blogger Robert Scoble in a Facebook post.

According to Scoble, a Zeiss employed allegedly confirmed the partnership between the two companies in a conversation that took place at the Consumer Electronics Show in Las Vegas, Nevada last week.

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Comments - 10
Branskins

January 9, 2017 11:42 PM

What a load of crap

blackcrayon

January 9, 2017 11:40 PM

You're typing AR, but then pretending it's VR? AR isn't about being visually transported to another world. It's about overlaying (ideally) useful information over your normal vision.

ip67

January 9, 2017 11:40 PM

AirPods + AirGlasses seems to be the direction Apple could be going. Not virtual reality, but HUD style augmented reality basically like Google glass, but hopefully not as atrocious. Apple will sell many frame sizes, styles & colors, and maybe the LCD/glass tech will allow a prescription to be programmed into them for basic vision correction. Partly sarcastic side below: I can it now: Space Gray, Silver, RoseGold & Gold just $399 AirGlassholes edition: just $1999 Steve Jobs round style edition: $2999 and limited to a production run of 1337 units.

eoblaed

January 9, 2017 11:39 PM

This so concisely encapsulated these forums. Hat's off to you, sir.

fumi2014

January 9, 2017 11:38 PM

They're going to need to find in the years ahead.

Bubba Satori

January 9, 2017 11:38 PM

Last to the party isn't innovating.

nt5672

January 9, 2017 11:38 PM

Too bad they won't have any MBPs, Minis, or Mac Pros that can render high resolution VR content.

Appleaker

January 9, 2017 11:38 PM

Hmmm.... it seems unusual but if an employee really did confirm it then it could be possible. Despite his interest in AR, Tim Cook has said he thinks smart glasses are hard to do. Personally the partnership with Energous, for true wireless charging, is more interesting to me right now.

dilbert99

January 9, 2017 11:38 PM

Or when they move the computer teams over to the AR teams to the detriment of the computers.

filmantopia

January 9, 2017 11:37 PM

The only thing the Macrumors forum hates more than Apple not innovating is when Apple is innovating.