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Aldi takes on U.S. rivals with scores of new products

August 9, 2018 4:13 AM
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BATAVIA, Ill. (Reuters) - German-owned discount supermarket Aldi Inc is rolling out scores of new products in the United States, it said on Thursday, in an aggressive push to expand in the country even as rivals are struggling in a drawn-out price war.

Aldi, the world’s No. 5 retailer owned by Aldi Sud, embarked on a $5 billion plan last year to remodel and expand its U.S. chain to 2,500 by the end of 2022 from 1,600 in June 2017. Its small store model keeps prices down and has upended Britain’s grocery market.

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