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$300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says

August 22, 2018 4:40 PM
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Japanese retailer said 37-year-old to weigh in on design and represent brand off court; ‘He’s not retiring from life’

Weeks after it signed Roger Federer to a $300 million endorsement deal, Uniqlo is explaining why a company not known for sports attire is making such a big commitment to a tennis player in the twilight of his career.

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